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Back to the Marketing Readiness Assessment guide

Marketing Readiness Assessment

Before you scale spend on any channel, check whether the foundations are genuinely ready to support it: tracking, a defined ICP, clear positioning, a content system and lead scoring.

Marketing Readiness Assessment

Live

Sixteen questions on whether your foundations would survive being scaled. Not how you are performing today, but whether today's setup holds at three times the volume.

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Results update with every answer. Partial answers score only the dimensions you have reached.

Strategy & positioning
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Whether there is a defensible answer to why anyone should choose you.

Can you describe your ideal customer specifically enough to disqualify a bad fit?
Answer the first question to begin

Your score, dimension breakdown and a ranked list of what to fix first will build here as you go. Nothing is sent anywhere, because this runs entirely in your browser.