Lead Leak Finder

A stage-by-stage breakdown of your funnel, covering visitors to leads, leads to MQLs, MQLs to SQLs and beyond, benchmarked against healthy retention rates so you know which stage to fix first.

Lead Leak Finder

Live

Enter last month's funnel volumes. Every stage is benchmarked, and each leak is priced in recoverable revenue, because the biggest drop and the most expensive one are rarely the same stage.

Your model

Sets which benchmark band each stage is judged against. A B2B funnel and an e-commerce funnel are not comparable.

Currency

Last month's funnel

Actual counts, not percentages. Approximate is fine, the diagnosis holds.

Website visitors

Leads / enquiriesAnyone who gave you contact details.

Qualified leadsFits the ideal customer profile and showed real intent.

OpportunitiesActive deals with a value and a date.

New customers

Economics

Average order / contract value

Gross margin70%

Monthly acquisition spend

Used to price what the leaks are costing you in wasted acquisition.

End-to-end conversion

0.033%

12k visitors → 4 customers

Recoverable revenue

$2.0M

per year, at benchmark rates

Customers at benchmark

13.1

vs 4.0 today · 3.3x

CAC at benchmark

$1,676

vs $5,500 today

Visitor → lead is your most expensive leak

Bringing every stage to benchmark would take you from 4.0 to 13.1 customers a month — 3.3x, on identical traffic and identical spend. Start with Visitor → lead, which alone accounts for most of that gap.

Your funnel

Each step against its benchmark band. Red is below the poor threshold; amber is between poor and typical.

Visitors12k

1.50%benchmark 1% / 2.5% / 5% · 1.0 points below typical

Leads180

30.00%benchmark 20% / 35% / 55% · 5.0 points below typical

Qualified54

40.74%benchmark 30% / 50% / 70% · 9.3 points below typical

Opportunities22

18.18%benchmark 15% / 25% / 40% · 6.8 points below typical

Customers4

What each leak costs

Annual revenue recoverable by lifting that one stage to benchmark, holding everything else constant.

Visitor → lead$576k1.0pt gap

Lead → qualified$144k5.0pt gap

Qualified → opportunity$196k9.3pt gap

Opportunity → customer$324k6.8pt gap

These do not sum to the total: each figure isolates a single fix with every other stage held where it is. Fixing two stages compounds, so the combined result is larger than adding two of these bars together.

Diagnosing Visitor → lead

The usual causes, and what to do about them, ordered by how quickly they move.

Common causes

Traffic arriving with the wrong intent — usually a targeting problem rather than a page problem
The offer asks for a commitment the visitor is not ready to make
Slow load or a broken mobile experience on the path to the form
The form asks for more than the conversation requires

Cut the form to the minimum viable question set

Every additional field costs conversions. Ask for what you need to start a conversation, and enrich the rest from the email domain afterwards.

Add a lower-commitment offer alongside the demo request

Most visitors are not ready for a sales call. A useful asset or a self-serve tool captures the ones who would otherwise leave without a trace.

Check mobile performance on a real connection

Not the desktop preview. A page that takes six seconds on a mobile network loses most of its visitors before they see the offer at all.

Every stage, ranked by cost

Stage	Your rate	Typical	Gap	+ Customers/mo	Recoverable/yr
Visitor → lead	1.50%	2.5%	1.0pt	2.7	$576k
Opportunity → customer	18.18%	25.0%	6.8pt	1.5	$324k
Qualified → opportunity	40.74%	50.0%	9.3pt	0.9	$196k
Lead → qualified	30.00%	35.0%	5.0pt	0.7	$144k

What the leaks are costing in spend

Annual acquisition spend

$22,000 per month

$264k

Effectively wasted on below-benchmark conversion

The share of spend buying visitors your funnel loses beyond normal attrition

$184k

Gross profit currently captured

at 70% margin

$605k

Gross profit at benchmark conversion

Same traffic, same spend

$2.0M