Content Strategy Generator
Generate topic clusters mapped to funnel stage and priority, built from your specific industry, audience, and current content gaps, so you know what to write next and why.
Content Strategy Generator
LiveBuilds a topic-cluster plan sized to what you can actually publish, sequenced so the pages that convert existing demand come before the pages that build reach.
Your topic clusters
In priority order. Build each cluster as a unit, because a pillar with its supporting pages interlinked outranks the same number of scattered posts.
The highest-converting content any business can publish, and the most consistently avoided because writing honestly about competitors feels uncomfortable. Buyers make this comparison whether or not you participate. The only question is whether the page they read is yours.
- [Competitor] alternatives: what to consider before switching
- [Competitor] vs [Competitor]: a side-by-side breakdown
- How to evaluate marketing automation tools without a three-month trial
- The hidden costs in marketing automation pricing models
Late-stage buyers are looking for evidence, not education. Specific numbers from a comparable company do more to close a deal than any volume of thought leadership.
- Case study: the before-and-after with real figures
- What implementation actually involves, week by week
- The results you should expect in the first 90 days
Every recurring objection in your sales calls should exist as a document. It shortens cycles, and it reaches the people in the buying committee your rep never speaks to.
- The three reasons marketing automation projects fail, and how to avoid them
- Build vs buy: an honest assessment
- What marketing automation cannot do for you
Practical content earns links and rankings while genuinely helping. It also gives sales something useful to send, which is how content earns its budget internally.
- A step-by-step framework you can run this quarter
- The metrics that matter, and the ones that do not
- Templates and checklists for the first 30 days
- Common mistakes and how to spot them early
Content aimed at existing customers reduces churn and drives expansion, which is the cheapest revenue available. Almost always the last thing a content team builds, and often the one with the best return.
- Advanced workflows most teams never set up
- How to prove the return internally
- Scaling from one team to the whole organisation
The most reliable way to earn links and citations, including from AI answer engines that need something to cite. Expensive to produce and difficult for competitors to copy, which is exactly what makes it defensible.
- What the data says about how marketing leaders at mid-market B2B companies actually work
- An argument against the received wisdom in this category
- Predictions worth taking seriously, and why
High volume, long path to revenue, and the intent most exposed to AI Overviews answering the question without sending a click. Worth doing, worth doing after the pages that convert.
- Why marketing automation matters now: what changed
- The landscape: approaches, categories and trade-offs
- Glossary: the terms that get used loosely
Publishing calendar
24 pieces at 4 a month, in the order that gets clusters ranking soonest.
Distribution
Publishing is half the job. This is the other half.
The primary destination for everything in this plan. Each piece should target one specific query, with internal links from the cluster pillar carrying authority to the supporting pages.
Send to the existing list first. Engagement from a warm audience in the first week is a genuine ranking signal and a free test of whether the piece lands.
Every decision-stage piece should be in the hands of the sales team the week it publishes. Content that closes deals justifies its own budget in a way that traffic never does.
Your subject-matter expert is a distribution channel. One good podcast appearance reaches more of the right people than three months of blog posts, and it costs an hour.
Increasingly the layer between your buyer and your site. Clear structure, direct answers near the top of the page, and citable original data are what get a page quoted rather than skipped.
Format rationale
Still the only format search engines and AI answer engines index properly. Everything else is a distribution layer on top of it.
Small share of output, disproportionate share of conversions. Treat these as product pages rather than as content.
The most reliable link-earning format available. One good diagram outperforms a year of outreach in most categories.
Highest email-capture rate of any format. A useful spreadsheet gets bookmarked and shared internally, which is exactly the distribution you want in B2B.
How to measure it
Content is measured badly more often than it is executed badly.
| Metric | Target |
|---|---|
Assisted pipeline Content rarely gets last-touch credit and is chronically undervalued as a result. Assisted attribution is the number that keeps the budget. | Attributed within 90 days of publish |
Ranking pages A leading indicator that arrives long before traffic does. If pages are not reaching page two by month six, the targeting is wrong rather than the timeline. | 60% of pieces ranking top 20 within 6 months |
Sales usage The fastest signal of whether content is useful. If sales never sends it, buyers were never going to read it either. | Every decision-stage piece used in a live deal |